Cognac has long carried the reputation of being solely a luxury good - stuffy, showy - an image that, coupled with its complex history, means it is often pushed to the back of the shelf, overlooked in favour of other spirits such as whiskey.
But recently, that perception has begun to shift. In fact, Cognac has entered a golden age, presenting it with a fruitful opportunity to win over part of the Scotch market by positioning itself as a compelling, more affordable alternative to increasingly pricey whiskeys.
What is Cognac?
You may have heard the phrase, “Cognac is brandy, but not all brandy is Cognac.” The reason? To be called Cognac, the spirit must come from a specific region in France, the Cognac region, located about 80 miles north of Bordeaux. It also must follow strict production rules, covering everything from grape varieties to distillation and aging. (See The Beginner’s Guide to Cognac for more on its origins.)
Is Cognac popular?
Cognac was originally born out of practicality and efficiency; yet, favoured by royalty and high society and bound by tradition, it came to symbolize prestige and ‘old money’. That began to change in the 20th century. Thanks in part to a major resurgence in pop culture, particularly within hip-hop, Cognac has seen a fresh wave of popularity. Artists like Jay-Z, Notorious B.I.G., and 50 Cent prominently featured Cognac brands such as Hennessy in their music and videos, turning the spirit into a symbol of success and celebration. This cultural renaissance has not only revitalised demand but also sparked innovation among brands to capture new audiences, positioning Cognac as both a timeless classic and a contemporary icon. (See: How Rap Fuelled the Cognac Comeback.)
While hip-hop’s embrace of Cognac undeniably boosted its popularity, the groundwork for Cognac’s progressive trajectory was laid long before. After World War II, Hennessy was one of the first major brands to place advertisements in black publications, such as Jet and Ebony, and use black models in their marketing. As well as this, they were one of the first corporations to hire black people into high-powered leadership roles, with African American athlete Herb Douglas appointed as a vice president of Hennessy in 1963.
Beyond its storied pedigree, Cognac boasts a rich history of authentic engagement and bold inclusivity. It stands today not just as a relic of old prestige, but as a forward-thinking, inclusive, and progressive spirit. Timeless and versatile, Cognac has proven itself a worthy player in modern mixology. Whether featured in classic cocktails, new creations, mixed with your preferred soda (ginger beer is a personal favourite), or simply enjoyed neat, Cognac is the spirit of the moment. Here are six bottles you should try…
L’Epoque Baroque
Introducing L’Epoque Baroque, a relatively new entry to the market, which made an impressive debut by earning a Master medal at The Cognac Masters 2024. Honouring the tradition, heritage and craftsmanship which has uniquely defined cognac, it is compellingly evocative of the great art movements of history - in taste and in design.
Its mahogany shade is a testament to the Limousin oak barrels in which it aged, further enriched by the golden glow of flavours. Sweeter than most cognacs, expect medjool dates, warm buttered toast and peaches as well as a textured balance of exotic fruits, Christmas cake-spice, and dark cherry. It is best served neat or on ice - after all, this is liquid art, and one can expect to be mesmerized.
Size: 700ml
ABV: 40%
Find Here: £325
Remy Martin 1738
Who else is just now realizing that Fetty Wap’s intro to Trap Queen -“1738”- was a nod to Remy Martin 1738? Remy Martin is one of those cognacs that sit comfortably with just about anyone. It’s the epitome of subtle smoothness - rich with a woody and fruity aroma.
This copper-hued spirit (matching the copper stills it is made in) is elevated by warm spices like cinnamon, nutmeg and star anise. Satisfyingly moreish, its dark chocolate-like bitterness is balanced with notes of caramel and brioche, making it a well-rounded choice for cocktails such as the Sidecar, Manhattan or the Vieux Carré.
But why not try it in a twist on the French 75 as a replacement for gin, or try it mixed with Amaretto in the lesser-known cocktail - the French Connection? It is, after all, a French spirit - so keep it on-theme.
Size: 700ml
ABV: 40%
Find Here: £59.75
Martell Single Cru Petite Champagne Cognac
For cognac lovers, the Martell Cru range offers something to truly sink your teeth into. This expression is part of the Martell Single Cru collection - a range crafted using distinctive eaux-de-vie sourced from a single terroir.
Aged extensively, this Petite Champagne cognac delivers an intense yet vibrant profile on the palate. Each bottle captures the unique terroir of its origin, with the environment, climate and topography of the region uncovered in every sip.
The first edition of Single Cru is a great starting point to geek out on exploring the distinction between the cognac regions. It is intense yet bright on the palate - fragrant with aromas of orchard fruit and red and black berries. It is also nutty and floral, with the chalky soils the petit champagne is grown in producing a vigorous and fine expression on the palate.
Size: 700ml
ABV: 40%
Find Here: £87.95
Ferrand 2018 Mother’s Measure Cognac
Maison Ferrand was founded by the Ferrand family, one of the oldest wine-growing families in the Cognac region. Over the years, they’ve cultivated a strong reputation for innovation in the cognac world, frequently experimenting with unique finishing casks, as demonstrated by the Ferrand 2018 Mother’s Measure Cognac.
Aged for three years in French oak and then finished in a cask previously used for Banyuls, this expression reveals aromas of black and candied fruits. On the palate, expect spicy ginger, vanilla, summer flowers, toasted almonds, and sticky toffee. The nose opens with juicy peaches and honeysuckle, while the youthful naïveté of the eau-de-vie brings a light and springy character, grounded by the earthiness of oak and uplifted by the subtle sweetness of the fortified wine imparted through the finishing cask.
Size: 700ml
ABV: 48%
Find Here: £94.95
Frapin Chateau de Fontpinot XO Cognac
The story of the Frapin house begins long before Cognac. Winemakers by trade, the Frapin family can trace its roots back to 1270. A pinnacle of Maison Frapin, the Château Fontpinot XO is the only château in the Premier Cru region to hold the prestigious title of 100% Grande Champagne with international acclaim.
Distilling the eau-de-vie on the lees (meaning the wine is distilled with the sediment of dead yeast cells) allows for a rich aromatic integration, adding depth, complexity, and the signature characterful rancio to the final product. A refined and sophisticated expression, its deep amber colour is the result of long aging, particularly in dry cellars, which imparts a delicate and elegant bouquet of aromas.
Rich flavours of tobacco and stone fruit come through first, complimented by hints of apple, raisin, date, and prune. It has a smooth, lingering finish with touches of fig, hazelnut, and gentle woody notes.. A perfect pairing for rich cheeses like goat or sheep’s milk varieties and gamier meats such as duck or lamb, it also satisfies a sweet tooth, matching beautifully with chocolate and macarons. Elevate your after-dinner digestif with a glass of this fine Cognac - rich in heritage and character.
Size: 700ml
ABV: 41%
Find Here: £125
WV Baker 2015 Rare Pale Cognac 6-Year-Old Single Estate Colombard
Making a lighter dent in your bank balance, Rare Pale is a six-year-old cask distilled in 2015 and recently awarded ‘Rising Star 2025’ status by The Whisky Exchange.
Merging both British and French influences, WV Baker began as a love story between a French girl and an Englishman who met in Saintes, a Roman town at the heart of the Fins Bois region. This is where Benjamin Baker grew up, surrounded by the world of cognac, living and breathing eau-de-vie.
After walking away from a potential career in the Air Force, he carved out a path in cognac instead. In 2020, he founded his own company, focusing primarily on younger expressions, a road less travelled in a tradition-rich industry.
This bottle, his first release, was distilled from Colombard, a rare grape variety in a region dominated by Ugni Blanc. Straightforward and gentle, this cognac delivers earthy, agricultural notes alongside wildflowers, orchard fruits like pear, and a subtle hint of honey. A spicy, warming finish adds dimension to its simplicity. With touches of kiwi and a saltwater flourish, it’s soft, rounded, and effortlessly drinkable.
Size: 700ml
ABV: 51.7%
Find Here: £47.50
If you would like to find out even more about Cognac, why not watch The Three Drinkers in Cognac on Amazon Prime?
