Making Meaningful Memories
Studies have proved that our sensory human brains remember images, sounds and smells much more easily than dry facts and figures. How often has an aroma taken you straight back to a time and place, for example? Or a music track evoked the memory of a loved one? Art, music, perfume, film, literature all punctuate our lives on the most basic, beautiful human levels. Doesn’t it make so much sense then, to use the arts to capture the moments created with a glass of wine, not just to remember them better, but to enhance the whole experience? Perhaps a meditative Mozart aria made you stop and savour your quietly complex Burgundian Pinot Noir a little more? Or that earthy, Southern Italian red brought an extra dimension to the last few chapters of your book by Elena Ferrante? Wine can enhance a precious human moment, as can a piece of music a film or a book. Put all these things together and the result is far greater than the sum of its parts. We know a place where you can keep these moments together and so much more besides.
Capture your own wine moments
At the forefront of wine technology, the people at Coravin, the ultimate gadget for wine appreciation, have always understood the power of wine to create unique moments and the links between wine and the Arts. (Want an overview of Coravin? Read our article here). It was with this in mind that they created the Coravin Moments App; a one stop shop for wine lovers looking to capture and visualise their own wine moments as well as their own collections. You can create your own ‘moments’ or see those that others have made and edit them to make them your own. These moments inspire unique wine pairings for any occasion. Burt Bacharach, bolognese and Bordeaux, anyone? Surely the ultimate Friday night in! There is more you can do with the App too.