Every year, there’s a quiet moment when Christmas truly begins. For some, it’s the first snowfall. For others, it’s Mariah Carey resurfacing on the radio. But for a certain crowd of cocktail lovers, it’s the return of that bottle, the one that sells out before most people have even found their tinsel.
Black Lines Oatnog is back.
And just like that, the festive season feels official.
The Reinvention of a Classic
The beauty of Oatnog lies in its simplicity. It doesn’t shout for attention with glitter or gimmicks; it earns it. Each bottle blends smooth rum, Oatly Barista, cinnamon, nutmeg, and vanilla, bringing all the nostalgic warmth of traditional eggnog, but without the dairy, eggs, or heaviness. The result is comfort redefined: luxuriously creamy, gently spiced, and endlessly sippable.
It’s a drink that feels both familiar and forward-thinking. As the UK’s appetite for plant-based indulgence continues to rise, Oatnog has quietly cemented itself as the country’s most coveted festive cocktail. Four consecutive sell-out runs have turned it from a niche curiosity into a full-blown Christmas tradition.
How Did Black Lines Turn a Drink Into a Tradition?
Founded on the idea of making fantastic cocktails accessible, London-based Black Lines has built its reputation on premium pre-batched serves that don’t compromise on quality. Its drinks pour like something from a cocktail bar, but without the theatrics, queue, or guesswork.
Oatnog captures that ethos perfectly. You can drink it chilled over ice, where the vanilla sweetness meets the spice of rum in perfect balance. Or, serve it warm with a dusting of nutmeg, letting the aroma fill the room. It’s versatile, vegan, and comforting in that quietly luxurious way that defines modern British drinking culture.
Can a Cocktail Really Do Good?
Beyond the bottle, there’s heart to this year’s release. For 2025, £1 from every Oatnog sold will go toward vital aid for children and families in Gaza. In an era where conscious consumption matters more than ever, Black Lines continues to prove that pleasure and purpose can coexist in a single pour.
It’s a small gesture with real impact, something that makes each glass taste a little warmer, and the ritual of gifting or sharing that much more meaningful.
A Modern Classic in the Making
Priced at £20, Oatnog is available through Whole Foods, Selfridges, and Black Lines online store until Dec. 23, 2025, or more likely, until it sells out. Given its four-year streak of vanishing from shelves, this season looks set to be no different.
Black Lines has found the sweet spot between tradition and innovation: a drink that feels both classic and current. Because what began as a clever alternative to eggnog has become something much bigger: a modern symbol of the season.
Perhaps that’s what makes it special. In every pour, there’s nostalgia, craft, generosity, and just the right touch of rebellion. A reminder that some traditions aren’t inherited; they’re created.

 
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
            