A Rosé Revolution: How Eisberg is Redefining Alcohol-Free Elegance

There was a time when ordering an alcohol-free wine felt a bit like announcing you'd brought your own teabags to a cocktail bar. Fast forward to today and the story couldn't be more different. In a world that increasingly values mindful choices, Eisberg has emerged not just as a participant in the alcohol-free movement, but as a trailblazer and with a legacy built on taste, quality, and a deep understanding of evolving lifestyles, Eisberg has long stood as the beacon for those looking to say "yes" to the wine glass and "no" to the alcohol content.

How long has Eisberg been around?

Rewind almost 35 years, and Eisberg was quietly paving the way for a wine-loving world that just didn’t know it needed alcohol-free options yet. Back then, the range was compact - four steadfast styles for those abstaining, moderating, or just wanting to sip something different. For the longest time, Eisberg was the non-alcoholic wine choice because, quite frankly, it was the only one.

Fast forward to now, and the world is thirsty for change. The low and no movement is no longer niche - it's a cultural shift. People are drinking less, choosing better, and seeking wines that fit their lives, not the other way around. Eisberg has responded by moving from being a quiet companion on the shelf to a dynamic innovator with purpose and polish enabling it to maintain its crown as the non-alcoholic wine to enjoy.

What Makes Eisberg Stand Out?

Now let’s talk science - but don’t worry, this is the delicious kind.

Eisberg’s secret sauce lies in their vacuum distillation method, and yes - it’s as cool as it sounds. Picture a three-storey glass still that looks more at home in Willy Wonka’s chocolate factory than a winery. It gently warms the wine to just 30°C in a vacuum, removing the alcohol with a whisper rather than a bang.

Why vacuum distillation? Because it’s the smooth operator of alcohol removal. Unlike spinning cone methods that rely on mechanical intervention (a bit rough and ready), this process preserves the wine’s soul without disrupting its chemical balance.

They’ve recently added a second still - sleek, stainless steel, and oh-so-efficient. Operating at even lower temps (27-28°C), it’s powered by solar energy and designed with sustainability in mind. What does this mean? Eisberg now has more freedom to experiment, more capacity to innovate, and more ways to deliver quality in every single bottle.

What wines does Eisberg produce?

Eisberg isn’t a one-trick pony. It’s a full stable of serious wines.

At the heart of it all is the Signature range - your dependable, everyday favourites. Think crisp Sauvignon Blanc, juicy rosé, ripe Chardonnay, and bold Cabernet Sauvignon. These are the wines that introduced the world to Eisberg’s ethos: alcohol-free that doesn’t feel like a compromise.

Then comes the Selection range - Eisberg’s couture collection. Premium wines made with higher-quality base wines, a more delicate touch, and less residual sugar. The range includes a refined Pinot Grigio and an elegant Pinot Noir - and now, the pièce de résistance: Grenache Rosé.

But wait - there’s more.

Launching in July: Eisberg’s new canned range. Perfect for picnics, festivals, or park bench happy hours with your besties. There’s even a mulled wine for winter - because why should festive joy require a hangover?

Every product is vegan. Every sip is alcohol-free. And the mission? Every glass, every occasion.

The Spotlight: Grenache Rosé

Creating the Grenache Rosé was a little like composing a love letter to Provence - but writing it in Eisberg’s own elegant hand.

The goal? To craft an alcohol-free rosé that could hold its own next to the pale, salmon-hued darlings of the south of France. The benchmark was clear: dry, crisp, aromatic, and oh-so-refreshing.

They landed on Grenache, a staple of high-end rosé, after countless taste tests, searching for that signature profile: hints of dried cranberry, floral blossom, citrusy lift, and a clean, mineral finish. Then came the base wine, sourced from trusted growers across Europe, followed by the magic of vacuum distillation.

And here’s the twist: when Eisberg dealcoholizes wine, they do it all in one go. There are no second chances. No added aromas to mask or mimic. Just one shot to get it right. And they did.

The Grenache Rosé is the driest wine Eisberg has ever made, balanced using grape must for texture and structure. It’s proof that when you start with better wine, you get a better result. No adjustments, no syrupy weight - just sophistication in a glass.

Whether you’re at a garden party, barbecue or Sunday brunch, this one is set to become your new go-to 

What are Eisberg’s future plans?

With a second still up and running, Eisberg can now play in bold new territories. From VDP-level Rieslings to food pairing concepts that treat alcohol-free wine with the reverence it deserves, the future is looking fabulous.

There’s talk of richer reds that don't lean on sugar for body, sparkling experiments, and perhaps even more bespoke seasonal offerings. Whatever comes next, Eisberg’s commitment to quality, sustainability, and pleasure stays the same.

So, here’s to the new era of wine - a world where alcohol is optional, but pleasure is mandatory. Eisberg isn’t just redefining alcohol-free wine; they’re making it damn desirable.

Cheers to that.

If you want to pick up a bottle of Eisberg, you can from £3.25 at the following retailers: Tesco, COOP, Morrisons, Ocado. Thirsty for more drinks news? Make sure you click here!

Is This The End Of Drinking Culture As We Know It?

You’ve probably heard the news about Gen Z (those born between 1997-2012) drinking less alcohol, and the same for Millennials (1981-1996), but did you know that Gen X, those born between 1965-1980, may be becoming a generation of non-drinkers too?

Research from research agency Censuswise and drinks brand Eisberg shows that one in five Generation Xers are completely teetotal and over a third are ‘sober curious’ or cutting down on booze. This age group of Brits, between 43-58, is the biggest buyer of wine but increasing numbers are admitting to suffering memory loss, embarrassment, and fatigue after a night of drinking. As a result, 31% of them are drinking less than they were this time last year.

Of course, these hungover symptoms are nothing new. Indeed, many of us will be over familiar with them! But this turn away from alcohol is new, as drinkers are undergoing a trackable attitude change to drink. This change appears to get stronger as the generation gets younger, with under a quarter of Baby Boomers (1946-1994) trying to cut down, but significant rising numbers of teetotallers amongst Millennials and more noticeably, Gen Zers.

Now, most people (particularly after a heavy night) have said, ‘I’m not drinking again’ or something similar, only to find themselves in a similar situation sometime later, so does it actually mean anything when people say they’re planning to cut down? Well, half of Gen X have actually tried alcohol-free options, so they’re putting their money where their mouths are and trying the flurry of No-Lo brands, such as Eisberg themselves. Part of this willingness to try these options appears to be the increase in quality, as 28% say they believe the options have become more appealing. We’ve seen this ourselves – where options used to be extremely limited, there is now innovation and research, resulting in way more exciting No-Lo drinks.

As people become more conscious of issues around wellness, the demand for alcohol alternatives has increased, and so has the research and development of drinks brands in turn. Whether this trend will continue in the same direction no one knows, but if it does, it will be the end of drinking culture as we know it.

If you feel like you want to try a No-Lo alternative for your favourite drink, then we’ve got a couple of guides here and here with suggestions.