Flora and Fauna

How to Invest in Whisky and Rum

How to invest in whisky and rum thethreedrinkers.com the three drinkers

Investment in spirits is a tricky business. So many bottles are released, and not all of us can afford rare editions of Macallan. There are bottles however which don’t cost the earth and are definitely worth looking out for, a few of which I will mention below.

What to think about when investing in whisky

Research is key, for example, finding out when a new distillery might be releasing its very first bottling. Or entering ballots, for example for Daftmill which is sold through Berry Bros & Rudd. Limited editions from new, popular distilleries like the distillery special from Raasay released recently, or single casks from distilleries that have new ownership like GlenAllachie are all great choices. You should be able to find these types of bottles for under £100 or depending on any age statements, along the lines one would expect for their age. These new bottlings are exciting as we see different distilleries bear fruit and some become new cult distilleries.

Which Whisky is Best to Invest in?

How to invest in whisky thethreedrinkers.com the three drinkers

Looking back to the old world of whisky, there is a collection of whiskies that may not continue for much longer. It’s just a rumour, but the Flora and Fauna range from Diageo may not be around forever.

The bottles were produced in fairly large numbers for limited editions, but they were delicious and priced very well, so everyone drinks them. I certainly do. My favourites are the Benrinnes 15 year old and Dailuaine 16 year old.

The interesting thing about this range is that there are many distilleries, that other than being in this range, have no other official bottlings. For example, Authroisk, Glenlossie, Stathmill, Glen Spey, Teaninich, Inchgower, Mannochmore, and my aforementioned favourites are all exclusive to this range.

There are two previous distilleries that used to be part of the range which now have to be found at auction. Mortlach produced a cult 16 year old. I bought my last bottles in the Cost Cutter in Dufftown quite a few years ago now for £36 each on a special offer. They now command well over £200 at auction. I drank mine some time ago though! And for a very short time, Speyburn was released, until the distillery was sold to Inverhouse distillers in 1991. These bottles sell for well over £2000.

Now, I’m not saying the remaining distillery bottles will reach those heights, but the range is known and will become sought after if discontinued. And if not, then you’ll have some very good, interesting and delicious whisky to drink.

Which Rum is Best to Invest in?

How to invest in Rum thethreedrinkers.com the three drinkers

Away from the world of whisky, there is rum. Like whisky, closed rum distilleries are becoming very popular. Caroni for example is booming at auction and is now difficult to find. If you have any, I’d hang onto it. Then there are high-ester rums which seem to be popular. Like (dare I say it), my namesake Hampden. The ester levels in Hampden rum have designated letters associated with names and ester levels. Hampden marks are:

OWH               Outram W. Hussey                                       40-80 esters
LFCH               Lawrence Francis Close Hussey              85 – 120 esters
LROK               Light Rum Owen Kelly                                   200-400 esters
HLFC               Hampden Light Continental Flavoured 500-700 esters
<>H                  Hampden                                                         900-1000 esters
HCML              Hampden George MacFarquhar Lawson  1000-1100 esters
C<>H               Conintental Hampden                                   1300-1400 esters
DOK                 Dermnot Kelly-Lawson                                   1500-1600 esters

The highest ester numbers are used as blending components in rum and are not usually meant to be bottled as a single mark, however in recent years, some are bottled. The rum aficionados seem to love them, and they tend to do well at auction. Rums with tropical aging rather than continental aging (unless for a very long time), also do well.

All of the above, are ideal for collecting at a more affordable level. The above are only pointers. though, not prophecies, and values, like with all investments and collections can always go down as well as up. Like any collection or portfolio, breadth is the key. It’ll be interesting to see what happens in 2023. Times are certainly uncertain.

Flora and Fauna

Berry Brothers & Rudd Daftmill

Raasay

GlenAllachie

If you’d like to read more about our recommended bottles of whisky and rum then click here.

Words by Colin Hampden-White