Hello lovely readers. We have some news for you!
As you know, Colin, Aidy and Helena joined forces in 2018 as the Three Drinkers in order to shake up an industry known for its very traditional values. Today, with our returning TV Series, online magazine and our Bring a Bottle podcast (have you listened yet? ) we are shaking things up once more.
Helena and Aidy will continue to lead at 3DHQ, but our Third Drinker slot will now showcase an exciting, revolving range of guests, be they brands, communicators, winemakers, distillers or even you; our readers, listeners and viewers!
This news comes as Colin plans to concentrate more on his international whisky pursuits, stepping down as a full-time ‘Drinker’ in order to allow a broader range of talent to be represented. Aidy and Helena already fly the flag for disability communities, with Aidy being one of the only global TV presenters with Tourette syndrome, alongside one of the few drinks personalities within the LGBTQIA+ community. Helena has also been an active voice for female empowerment within a typically male-dominated world. Colin’s fans need not be disappointed though; he will be back sporadically, sharing his investment advice and global whisky discoveries as a guest Third Drinker. He says this:
“I am incredibly lucky to have been able to work with two of my best friends. I’ll always be the original ‘Third Drinker’ and am grateful to have been given the time and space to explore new ventures, although I will be back periodically. I hope this leaves room for new faces and new ideas to further the diversity in all things for The Three Drinkers.”
Helena says “We’ve loved continuing to build The Three Drinkers brand and watching our audience grow during lockdown. We will miss our friend Colin and his whisky-fuelled antics, but wish him well on his travels and look forward to welcoming him back from time to time.”
“It’s bittersweet for us,” says Aidy. “While we are sad to be saying ‘au revoir’ to Colin, what this change will allow us to do now is very positive. We’ve listened to what the drinks world needs right now and that is a much needed diversity push, giving more support to under-represented communities, be they communicators, brand owners, winemakers etc. Having a revolving Third Drinker slot will give us even more opportunities to use our platform and make a tangible difference here.”
Their first series The Three Drinkers do Scotch Whisky is streaming on Amazon Prime in 172 countries and territories and will be available on British Airways, Aer Lingus, Iberia and Lufthansa flights from June onwards. Having just passed its one year anniversary, their Bring a Bottle podcast has just secured sponsorship for two more series and will continue to include a roster of guests, 70% of which will be welcomed from underrepresented and diverse backgrounds as part of their ongoing inclusion ethos.
Thank you for your continuing support of us! Keep reading, listening and watching! More news coming very soon…