When IRN-BRU decided to drop a cinnamon-ginger twist, and an OnlyFans premiere, winter just got a whole lot more fun.
Scotland’s standout orange fizz, IRN‑BRU, has always thrived in the unexpected. This season, the brand’s latest move is bold even by its own standards: the limited-edition Winter BRU, marrying classic BRU tang with warming cinnamon and a ginger kick, and launching it via a free-subscription page on OnlyFans. It’s a campaign that winked at convention and said, “Right. Let’s shake things up.”
A flavour born of frosty nights
Winter BRU takes you in two stages: first, the familiar ripe sweetness and fizz of IRN-BRU. Then, a slow-creeping warmth of cinnamon and ginger that lingers like a good Scottish night cap. The idea? To make a festive drink that doesn’t bow to syrupy clichés, but instead gives you something curious, flavour-rich and unashamedly playful.
OnlyFans? Seriously and why it works
Rather than unveiling the new flavour with the usual supermarket display, IRN-BRU took a left turn: launching the campaign on OnlyFans. Any brand stepping into that space puts a big neon sign on “we’re doing something different.”
Two creators front the push: actor and creator Jessie Cave, known for her role in the Harry Potter films, and Glasgow-based comedian & DJ Amelia Bayler. Together, they star in a cheekier visual series where the can is almost the main character. The result: a fizz-meets-flirt campaign that keeps BRU’s irreverent edge intact while giving winter spice a whole new context.
Limited run. High impact.
The flavour is available for just eight weeks across UK supermarkets and convenience stores, in 330 ml cans and eight-packs. It’s steadily disappearing, proving that scarcity still works when paired with bold ideas and good flavour.
A brand staying true to itself
For over a century, IRN-BRU has embraced its “odd one out” status: the drink that outsells global giants in Scotland, the one that takes ads less seriously than most. With Winter BRU, it hasn’t abandoned that spirit. Instead, it’s sharpened it. There’s nostalgia in the taste, warmth in the spice, and cheek in the campaign.
A toast to the bold
Winter BRU isn’t just another seasonal drink. It’s a reminder that even long-established brands can surprise us. In a year when many products lean safe, this can leans playful, creative and a little bit daring. If you spot it, grab it. Then pour, sip, reflect, and let the cinnamon-ginger warmth do the talking.