If there were ever a Champagne that begged to be unleashed, it’s this one. Just in time for Christmas, Piper-Heidsieck (the house that’s never been afraid of a little drama) has dropped its latest limited-edition showstopper: the “Code Rouge Edition.” Exclusive to Selfridges from November 2025, this fiery red collectible doesn’t whisper luxury; it shouts it, all while winking at tradition.
Is It a Champagne or an Emergency Kit? (Maybe Both)
Forget the usual foil and label routine. The Code Rouge Edition arrives in a sculptural, metallic red case shaped like a vintage fire extinguisher, a playful nod to life’s “Champagne emergencies.” Finished in gold, secured by a quarter-turn lock, and emblazoned with the words “In case of Champagne emergency, break open case,” it’s part celebration, part spectacle.
It’s Piper-Heidsieck doing what Piper-Heidsieck does best: taking the seriousness out of sophistication. The result? A piece of design you’ll want to show off long before you pop it open.
What’s Bubbling Inside This Red Hot Release?
Inside the bold exterior sits the Cuvée Brut, the signature Piper-Heidsieck Champagne that captures the house’s spirited elegance. Made from a trio of Pinot Noir, Meunier, and Chardonnay grapes sourced from over 100 crus, it’s as expressive as it is refined.
The first sip delivers bright pear, white peach, and citrus, followed by orange blossom, toasted almonds, and a whisper of mint. It’s vibrant, harmonious, and joyfully alive, the kind of Champagne that makes any moment feel just a little more cinematic.
Why Does Piper-Heidsieck Keep Getting Design So Right?
Because it never plays it safe. Piper-Heidsieck has long treated Champagne as both an art form and an attitude, with collaborations spanning Jean-Paul Gaultier, Viktor & Rolf, and Christian Louboutin. From lipstick boxes to sound-inspired cases, every design is a declaration that Champagne should be seen as much as it’s sipped.
“This is Piper-Heidsieck at its boldest,” says CEO Stéphane Decaux. “Piper-Heidsieck lights up life’s celebrations with joy. This uniquely designed set is not just a gift, it becomes a call to celebrate boldly.”
Mission accomplished.
So, Who’s This For?
At £65.99 and available exclusively through Selfridges, the Code Rouge Edition hits that sweet spot between collectible and accessible. It’s for the person who’s impossible to buy for, the host who always brings the flair, or simply anyone who thinks life’s too short for boring bottles.
Because really, when the year winds down and the Champagne cravings rise, there’s only one emergency worth breaking glass for, and Piper-Heidsieck’s Code Rouge is it.