The Three Drinkers

Festival / Events / masterclasses

CASE STUDY 1:

Napa Valley FILM FESTIVAL 2019

Official Headlining Drinks Act of the NVFF || Multiple Clients (Listed below)

The Three Drinkers were approached by the Napa Valley Film Festival to headline the 2019 drinks program for the festival as their major drinks TV series. As part of this the trio agreed to host 4 bespoke masterclasses. Each masterclass sat 50 individuals with up to 100 able to taste select drinks from the class in the surrounding areas of the venue while listening.

Clients:
Glenmorangie, Ardbeg, Remy Martin & Jackson Family Wines

Takeaway

The event was a complete success with lines around the corner and attendees arriving up to 30 minutes early to solidify their place in the tasting. Patrons of the festival who had been visiting for up to 7 years exclaimed how the masterclass sessions were the best thing to happen to the festival since it began. The Three Drinkers have since been invited back to headline the drinks program for the 2020 festival.

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Case Study 2:

The Whisky Lounge London 2019
masterclasses

Official Headliners of the Show || Masterclasses in partnership with Glenmorangie

The Three Drinkers were asked to headline Whisky Lounge’s Whisky Weekend 2019 in London. Making a number of appearances around the venue they went on to host two sold-out masterclasses with Glenmorangie at what was deemed the best performing event to date.

For those who had watched the show, it was a great opportunity to rub shoulders with the three presenters from the award winning TV Series in a casual and relaxed setting, learning all sorts of new stories about whiskies and leaving with inspiration to get their hands on something new.

The trio teamed up with Glenmorangie to host two bespoke masterclasses where they dove into the core range building an emotional bond between the consumer, getting liquid on lips and giving them a reason to have these amazing whiskies on their shelves at home.

Please see the video of this event directly above.

Takeaway

“The event has gone extremely well, we’ve probablynever seen as many people in our London Festival before, so we’re very happy with this partnership has gone.

TheThree Drinkers have done a really great job. I really enjoyed it (the masterclass). It’s a really interesting, light-hearted look at whisky, perfect for our target audience, which is people with a burgeoning interest in whisky”

Eddie Ludlow
Owner & Director The Whisky Lounge