The Three Drinkers
Case Study: The Whisky Lounge London 2019
Official Headliners of the Show || Masterclasses in partnership with Glenmorangie
The Three Drinkers were asked to headline Whisky Lounge’s Whisky Weekend 2019 in London. Making a number of appearances around the venue they went on to host two sold-out masterclasses with Glenmorangie at what was deemed the best performing event to date.
For those who had watched the show, it was a great opportunity to rub shoulders with the three presenters from the award winning TV Series in a casual and relaxed setting, learning all sorts of new stories about whiskies and leaving with inspiration to get their hands on something new.
The trio teamed up with Glenmorangie to host two bespoke masterclasses where they dove into the core range building an emotional bond between the consumer, getting liquid on lips and giving them a reason to have these amazing whiskies on their shelves at home.
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“The event has gone extremely well, we’ve probablynever seen as many people in our London Festival before, so we’re very happy with this partnership has gone.
TheThree Drinkers have done a really great job. I really enjoyed it (the masterclass). It’s a really interesting, light-hearted look at whisky, perfect for our target audience, which is people with a burgeoning interest in whisky”
Eddie Ludlow The Whisky Lounge