THE THREE DRINKERS

BEHIND THE SCENES STORY

CASE STUDY: RUINART SOMMELIER CHALLENGE 2019

 The Three Drinkers Productions were commissioned to create a behind-the-scenes look at the Ruinart Sommelier Challenge in 2018 and 2019.

Their 2019 program took them behind the scenes on the day of the competition for a second year to get a birds-eye view on the competition itself, the people involved and what it means to be a sommelier.

The were two major aims for the program, firstly to increase awareness of the competition to a sommelier community for future applications and secondly to bring consumers into the world of the sommelier to unravel the mysteries and see the sheer talent and passion involved in this role.

Results:

100% increase of sign-ups year on year
Over 100,000 views (Facebook, Instagram, YouTube, Linkedin & Website)